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The Race to Net Zero: Is Mimicry Stalling Real Progress?

The Race to Net Zero: Is Mimicry Stalling Real Progress?

27 February 2025
Sustainability in 2025 is at a transformative crossroads, influenced by technological and geopolitical shifts. Despite widespread adoption of net-zero commitments, only a small fraction display robust planning and interim targets. Organizations often engage in “mimetic isomorphism,” mimicking peers rather than innovating. Sustainability
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